- Case Studies
Overskies produced a cohesive campaign that evoked the nostalgia of Frank Sinatra. The basis of the campaign was to promote a series of watches inspired by Sinatra’s most famous songs: My Way, Young at Heart, The Best is Yet to Come and Fly Me to the Moon
We emphasized the voice and spirit of Frank Sinatra in a brand new watch collection launch video for Bulova’s Frank Sinatra Collection. Not only does the collection honor the musical legend, but the pieces come in various different styles and each piece is named after one of the musical legends’ songs.
Each watch was shot with propped backgrounds that echoed this classic era in time. The campaign was then fleshed out to multiple channels during the holiday season including subway screens, POS assets, NYT time ads, paid digital advertising and national broadcast – highlighted by a run during the NBC Rockefeller Christmas Tree Lighting show.