CITIZEN NAVIHAWK

CREATIVE STRATEGY
VIDEO PRODUCTION
MOTION DESIGN
3D MODELING & ANIMATION
PRODUCT PHOTOGRAPHY

CITIZEN NAVIHAWK

Overskies assisted Citizen in launching a new line of the Promaster Navihawk men’s watch, with a bold new design that captures the adventurous spirit. With a goal of attracting flight enthusiasts and generating buzz around the launch of a new product, we pulled inspiration from a passenger's luxurious private jet in-flight experience. Overskies developed a strategy to display the product in an opulent manner, and kept that at the forefront of all creative decision-making. Utilizing exclusive aircraft imagery, and invoking the style and attitude of a pilot, we were able to display the product in its natural environment while elevating the product feel, weaving a story that is in line with Citizen's brand essence . We utilized 3D animation and modeling, which created desirable images of the product using tight compositions and painting the watch with light. The final production displayed a high-end look and feel, and aided in attracting the ideal audience of men between the ages of 25-45.

Product Launch Ready for Primetime

Overskies captured the elevated look of this watch by creating commercials and advertising assets including lifestyle photography to excite consumers with the new relaunch of this fan favorite.