- Case Studies
3D MODELING & ANIMATION
Overskies assisted Citizen in launching a new line of the Promaster Navihawk men’s watch, with a bold new design that captures the adventurous spirit. With a goal of attracting flight enthusiasts and generating buzz around the launch of a new product, we pulled inspiration from a passenger's luxurious private jet in-flight experience. Overskies developed a strategy to display the product in an opulent manner, and kept that at the forefront of all creative decision-making. Utilizing exclusive aircraft imagery, and invoking the style and attitude of a pilot, we were able to display the product in its natural environment while elevating the product feel, weaving a story that is in line with Citizen's brand essence . We utilized 3D animation and modeling, which created desirable images of the product using tight compositions and painting the watch with light. The final production displayed a high-end look and feel, and aided in attracting the ideal audience of men between the ages of 25-45.
Overskies captured the elevated look of this watch by creating commercials and advertising assets including lifestyle photography to excite consumers with the new relaunch of this fan favorite.