Castrol SEMA

EDGE PRODUCT RE-LAUNCH

We helped Castrol re-launch EDGE with new creative, a new booth and multiple interactive experiences at the largest auto tradeshow in North America: SEMA. The result was a 300% increase in booth traffic YoY.

A sleek booth design with updated brand creative 

Castrol_SEMA_Stylescape

From the fresh new brand creative, to the interactive touch-screen stations, we maximized Castrol's footprint at the show

Castrol_SEMA_Booth

The interactive learning center provided valuable product information for guests, and valuable 1st party data for Castrol

Castrol_SEMA_Screens
Overskies_BG_Placeholder_006-1

Let's Talk

We’d love to speak with you, which means we’ll be in touch right away.

B2B Marketing Zone