We helped Castrol re-launch EDGE with new creative, a new booth and multiple interactive experiences at the largest auto tradeshow in North America: SEMA. The result was a 300% increase in booth traffic YoY.
A sleek booth design with updated brand creative
From the fresh new brand creative, to the interactive touch-screen stations, we maximized Castrol's footprint at the show
The interactive learning center provided valuable product information for guests, and valuable 1st party data for Castrol
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