CITIZEN WATCH AMERICA

EXPERIENTIAL
GAMIFICATION

THE US OPEN'S TIMEKEEPER

Overskies developed, designed and programmed a unique touch screen game called “Capture The Light”. The game was timed and asked the user to quickly pull orbs of light down into the watch, creating a physical manifestation of the brand’s key value prop of Eco-Drive. 

A Fun and Addictive Experience to Reinforce Citizen's Key Differentiator

The game was fast and fun, and kept track of a daily leaderboard. A grand prize was given to the high score, and small instant bonus prizes were awarded throughout each day. Additionally, the game required an email address, which helped bolster Citizen’s lead generation list.