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CITIZEN WATCH AMERICA

US OPEN POP-UP BOOTH

EXPERIENTIAL
GAMIFICATION

THE US OPEN'S TIMEKEEPER


Overskies developed, designed and programmed a unique touch screen game called “Capture The Light”. The game was timed and asked the user to quickly pull orbs of light down into the watch, creating a physical manifestation of the brand’s key value prop of Eco-Drive. 

Clean & Elegant
Fully Responsive
Capture the Light
Clean & Elegant
Fully Responsive

A Fun and Addictive Experience to Reinforce Citizen's Key Differentiator


The game was fast and fun, and kept track of a daily leaderboard. A grand prize was given to the high score, and small instant bonus prizes were awarded throughout each day. Additionally, the game required an email address, which helped bolster Citizen’s lead generation list.

DSC3571
Clean & Elegant
Fully Responsive
Overskies_BG_Placeholder_006-1

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