BULOVA

PHOTOGRAPHY
CREATIVE

New Product Launch

Bulova’s spring and fall product launches needed to tell individual product stories. These stories needed to show what was unique about the design and inspiration of each product. While taking cues from the product's design, Overskies shot hero and group shots of the watches in our in-house studio. Photography was focused on lighting and bringing out key design elements. 

The Technique

Overskies created a combination of propped backgrounds and 3D elements to help tell overall collection stories with each shot. Assets were leveraged across Bulova’s owned web, social and email campaigns. They also were used to arm national, online and independent retailers with beautiful marketing assets to help drive sell-through.

Still & Motion Beauty Photography