Ayla Networks, an IOT and IaaS company, was looking for a way to market personalized voice apps to home and business service providers. We produced a full ABM campaign for them, which included account prospecting, persona development, email campaigns, and optimized landing pages, as well as a full content marketing campaign. Additionally, sales enablement tools such as sales decks and templated sell sheets were produced to go to market with.
Overskies executed a complete account-based marketing campaign which utilized a variety of creative elements to showcase the benefits of voice skills developed by Ayla Networks. The main outreach was a targeted email campaign to key accounts that drove engagement and boosted MQLs in the pipeline.
Overskies developed landing pages containing infographics and other helpful content that explained the benefits of leveraging a voice skill. A how-it-works diagram and guidelines allowing businesses to determine if they were a good fit were also housed on the landing pages to help boost conversion.
Using CRM data and search intent data, Overskies created programmatic display and native advertisements. These ads were used as an awareness generator, as well as to retarget those who visited the landing page and appear on sites where prospects would be browsing online. LinkedIn ads were developed as an additional follow-up for those who did not take action through the email outreach.