Ansell's auto-aftermarket gloves focus on safety, value, and comfort for automotive maintenance, assembly, and fabrication workers. Each season, as Ansell evolves and improves their products, they tap Overskies to come up with ways to display the overall performance of their gloves.
Through creative copywriting, video production and on-location photo shoots, we have produced several campaigns promoting Ansell's various Microflex® products.
Overskies came up with all the creative concepts and undertook the end-to-end production of a series of product videos. The videos centered around Microflex® Mega Texture disposable gloves and MidKnight XTRA disposable gloves, as well as Ansell's chemical safety equipment. These assets were used at several levels of the funnel and across several markets and personas.
At each location, additional lifestyle shots were taken of real mechanics using Ansell's protective equipment. Scenarios were composed to represent actual day-to-day actions automotive aftermarket workers may use. A library of over 100 shots was provided to the client. These assets were integrated into countless marketing and sales collateral.