AES Cleanroom needed to refresh and reposition their brand in a niche industry as more and more competitors were entering the market. AES is known as the Cadillac of cleanrooms, but was losing market share to some new equity-backed cleanroom companies and products.
Through a brand refresh, new messaging strategy, and targeted lead-generation and content campaign, Overskies was able to help AES re-engage their current customer list, as well as drive awareness and sales calls within desired accounts.
Programmatic and LinkedIn advertising, as well as Google Ads/paid-search were deployed to drive targeted traffic to optimized landing pages.
This — coupled with the use of thought-leadership content, infographics, explainer videos and several email nurturing sequences — was able to drive SQLs to AES's sales team.
Due to high demand for their custom cleanrooms, AES needed to ramp up production in their Georgia manufacturing facility. Overskies assisted their in-house HR team with a recruitment campaign targeted at the local blue collar community. The below video was used to promote what a great place AES Cleanroom is to work.