Branding: Identity & Strategy | Overskies Creative Agency

What differentiates your brand from your competitors? What about your brand connects with your consumers? And what makes you the best choice in the marketplace? Branding is more than just a logo – it’s about building connections, evoking a mood, and distinguishing your business from competitors.

When you’re ready to update your branding, you need a creative branding agency that can fully understand and, in some cases, help refine your brand’s purpose to be truly relatable to your audience. At Overskies, we look at everything through a connection-based lens and work tirelessly to produce a brand identity and strategy that places you front and center.

Brand Strategy - Build a comprehensive brand strategy using data-based decision-making to go to market effectively and confidently
Brand Storytelling - Our proprietary 6-step Brand Storytelling Process will ensure your brand's purpose is landing with your target audience, driving recognition, and building advocates
Consumer Research - Implement effective research to clearly define and target your ideal personas and customers through your marketing campaigns
Brand Identity - Define your brand’s visual, voice, and promotional identity for upcoming campaigns with our branding agency
Messaging Strategy - Some brands are well established, but need to update their messaging framework to evolve and stay fresh

Numbers never lie. Over the 30+ years we’ve been in business, we’ve helped launch hundreds of successful brands and built a massive partner network. Through our proprietary Brand Storytelling Process, we can uncover what makes your brand unique while helping you to communicate it more effectively to your customers and internal organization.

Our goal as a branding agency is to help companies realize the importance of driving engagement through an effective brand strategy. We are deeply focused on research-based storytelling. Branding should build trust, establish credibility, form meaningful connections, evoke emotions, and support your future marketing initiatives. Your consumers need a reason to choose your products or services.

With Overskies, you get a creative agency focused on making emotional connections with consumers. Schedule a consultation with our team.

"We have worked closely with Overskies to build a new business at Citizen. The smartwatch category required all new go-to-market materials. Understanding the marketplace, a different consumer and competitive set. Overskies has been extremely collaborative, nimble and easy to work with. With each new launch they have moved the needle on the product and Citizen's position in the market. They are a pleasure to work with."

Jennifer Fink, VP Connected Devices
Citizen

Tell a Better Story With Research-Driven Branding

Branding Should Form A Connection

Influence How People Feel About Your Brand

Why Partner With Overskies

What People Are Saying

OUR PROCESS

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