An Inbound Printer Effort

Our Solution

Based on our findings, we developed an integrated strategy anchored in a programmatic digital approach and geo-targeted mobile, while also placing advertising within specific print trade magazines, e-newsletters, and in-app experiences. The programmatic advertising included native ads that drove users to long-form content pieces on the Konica Minolta blog.

The program marketing funnel drove target users to a custom-built landing page with a conversion CTA and then retargeted them with on-going digital advertising. We also created branded assets for Konica Minolta’s Diamond show sponsorship, and all media drove a qualified audience to visit the booth activation.