Sales Enablement Through the Power of Online Learning

Our Solution

As adult learning principles shift and platform preferences change, it became clear that there needed to be an upgrade from the traditional brochures, catalogs, and training guides that Bulova had been using for training in the past.

Working closely with the Bulova team, we developed an interactive learning management system called BulovaU that both internal and external sales staff can access 24/7 to engage in ongoing education. To coincide with adult learning principles, the content varies in format from videos to self-guided presentations with check-in questions and quizzes to ensure retention. This custom content is geared toward learning, rather than just repurposed marketing materials.

The BulovaU LMS has been optimized not only for various sales teams and regions, but for the international markets as well in various languages. We also developed a team hierarchy across all sales teams, which allows team leads to monitor usage and progress with custom reporting features.