BulovaU Case Study

Sales Enablement Through the Power of Online Learning

Bulova has been innovating timepieces since 1875. However, the same level of innovation had not been translated to how they were training their sales teams.

They were looking for a way to adopt and optimize an online training system to ensure that external staff was prepared to meet sales goals in the field and could be monitored, tracked, and updated simply.


  • Sales Enablement
  • LMS Development
BulovaU Case Study

Our Solution

As adult learning principles shift and platform preferences change, it became clear that there needed to be an upgrade from the traditional brochures, catalogs, and training guides that Bulova had been using for training in the past.

Working closely with the Bulova team, we developed an interactive learning management system called BulovaU that both internal and external sales staff can access 24/7 to engage in ongoing education. To coincide with adult learning principles, the content varies in format from videos to self-guided presentations with check-in questions and quizzes to ensure retention. This custom content is geared toward learning, rather than just repurposed marketing materials.

The BulovaU LMS has been optimized not only for various sales teams and regions, but for the international markets as well in various languages. We also developed a team hierarchy across all sales teams, which allows team leads to monitor usage and progress with custom reporting features.

Bulova U
Bulova U
Bulova U

The Result

To date, nearly 2,000 (and growing) Bulova and outside retail sales representatives have received training and passed the embedded quizzes to receive a sales certificate. The content that has been created for BulovaU has also been repurposed and leveraged for sales calls and online assets.

Today, the system continues to be updated to include the latest information related to product launches and sales incentives.

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