An Account-Based Approach

Our Solution

Overskies utilized B2B databases to curate and optimize a prospect list of service providers and franchise contacts who could benefit from voice skill development and establish long-lasting relationships with Ayla. 

We then executed a complete marketing campaign which utilized a variety of creative elements to showcase the benefits of voice skills. The main outreach was a targeted email campaign that drove prospects to a landing page containing an infographic explaining the benefits of voice skill development, a how-it-works diagram, and guidelines allowing businesses to determine if they were a good fit. 

To keep Ayla top-of-mind and allow for other pathways to the landing page, we also created programmatic display and native advertisements. These ads would retarget those who visited the landing page through the email and would also appear on sites where prospects would be browsing online. LinkedIn messaging ads were developed as an additional followup for those who did not take action through the email outreach.