All Covered
Konica Minolta All Covered

A New Content Experience to Drive Demand

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The Challenge

All Covered is the technology services division of Konica Minolta Business Solutions. They offer a wide range of IT consulting, design, implementation, and maintenance services to businesses across all verticals.

In an effort to be recognized as a leader in innovative technologies, Konica Minolta was looking to expand their All Covered portfolio by driving online engagement and capturing leads from key industries and accounts seeking managed IT service solutions.

All Covered Website

Strategic Insights

Customers looking for managed IT solutions require specificity and flexibility based on their particular industry and business needs. Therefore, Konica Minolta needed to create an entirely new digital content experience that offered customers a simple, individualized approach that educated them on the entire scope of IT services that All Covered provides.

All Covered iPad
All Covered Website
All Covered Mobile

Our Solution

To support this demand and lead generation program, Overskies partnered with the Konica Minolta team to revamp, redesign, and develop the All Covered website. This effort included:

  • A full rebranding and messaging update to break through in their target industries.
  • A 1:Industry ABM approach that targeted specific companies, as well as lookalike accounts.
  • A brand new content hub, including videos, visual, and blog content based on target persona needs.
  • An optimized digital customer experience to promote lead capture and conversion.
  • New social media and PR tactics to grow awareness within All Covered's targeted industries.

The Results

The new and improved All Covered website enabled Konica Minolta to increase their brand exposure with both new and existing accounts, and shattered previous lead conversion rates by over 400%.

Monthly Site Visitors
Increase in MQLs
Increase in New Site Visits by Target Accounts

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