A New Content Experience to Drive Demand

Our Solution

To support this demand and lead generation program, Overskies partnered with the Konica Minolta team to revamp, redesign, and develop the All Covered website. This effort included:

• A full rebranding and messaging update to break through in their target industries.
• A 1:Industry ABM approach that targeted specific companies, as well as lookalike accounts.
• A brand new content hub, including videos, visual, and blog content based on target persona needs.
• An optimized digital customer experience to promote lead capture and conversion.
• New social media and PR tactics to grow awareness within All Covered's targeted industries.