1-800 Flowers is a household brand name, but behind the scenes they are a company driven by innovation. As part of their new product launch initiatives, they developed Hero Engage – a corporate gifting SaaS platform that allows companies to show some love to their employees and teams by sending a gift with a few simple clicks.
Overskies was brought in to help position the platform in what is becoming a crowded market. We also are heading up lead-generation and conversion rate optimization (CRO) to ensure Hero Engage's success.
As the product continues to be refined and updated with new and improved features, Overskies is continually updating the site, messaging and our digital campaign to reflect the changes in the market.
Through user-session recordings, data review, A/B testing, and more, we are continually optimizing the site for conversion and driving new leads to sign-up for an account or request a demo.