Even with things slowly starting to open back up, there's no denying that the COVID-19 crisis has left an indelible mark on the way the way people consume media. This, in turn, has pushed brands to rethink the way they advertise.
Before the pandemic, consumers were already making a dramatic shift toward digital. This year, that shift was accelerated as people were forced to shelter in place and rely on the Web to work, learn, be entertained, and buy things. It's very likely that, for many, this change will be permanent.
So, how can marketers and advertisers lean into these changes and shift their strategy to reach these now digital-first consumers?
The answer lies in the technology.
Check out this infographic we created to learn more!
Sources:
1. Global Web Index
2. Direct Agents: "Video Consumption Trends - COVID-19"
3. Nielsen: "Radio is ‘Comfort Food’ As Media Consumption Rises Amid COVID-19 Pandemic"
4. Cramer-Krasselt: "How COVID-19 is driving listeners to radio and streaming audio."