From Brand To Brand Loyalty // Overskies

The CSI Group produces Product Video for Ansell's ActivArmr and HyFlex brands

Written by Frankie Pergola | Jan 9, 2017 9:42:17 PM

 



This past fall, Ansell – a global manufacturer of high-performance, multi-use protection solutions – launched their ActivArmr and HyFlex brands into the automotive market. The CSI Group was brought in to produce a product video showcasing these gloves. What better way to showcase them to put them into action and show them off? CSI partnered with a group of mechanics to don the gloves for a day and test their limits. We spent the day filming the gloves in real-life applications and then asked the mechanics to provide some testimonials on how they were working. The result is an authentic and genuine look at how these well-made gloves not only provided superior protection, but made the mechanics tasks that much easier.