Running promotions on Amazon is a proven way to increase visibility, attract new customers, and drive conversions. Whether launching a new product or clearing out inventory, Amazon offers several promotional tools to help brands maximize sales. Here are five key types of promotions and how to use them effectively.

1. Lightning Deals

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Lightning Deals are time-sensitive flash sales that run for four to twelve hours on Amazon’s Deals page.

• Ideal for high-traffic shopping days like Prime Day and Black Friday.
• Helps create urgency and drive fast sales.
• To qualify, products must have at least a four-star rating and meet Amazon’s eligibility requirements.

2. Coupons

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Coupons display a discount badge on search results and product detail pages.

• Customers "clip" the coupon to receive an immediate discount at checkout.
• Helps increase click-through rates and conversions.
• Works well for slower-moving products or to encourage repeat purchases.

3. Buy One, Get One (BOGO) Promotions

BOGO promotions offer customers a free or discounted item when they purchase a certain quantity.

• Examples include “Buy 2, Get 1 Free” or “Buy 3, Get 20% Off.”
• Encourages higher order values and bulk purchases.
• Effective for brands looking to increase repeat purchases and move excess inventory.

4. Prime Exclusive Discounts

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Prime Exclusive Discounts are special promotions available only to Prime members.

• Displays a Prime badge, making products more appealing to Amazon’s most loyal customers.
• Helps improve conversion rates and product visibility in search results.
• Works best for Fulfilled by Amazon (FBA) sellers looking to stand out from competitors.

5. Social Media Promo Codes

Image credit- TechCrunch

Social media promo codes allow brands to create custom discounts that can be shared on external channels.

• Can be used in social media campaigns, email marketing, or influencer promotions.
• Drives external traffic to Amazon while rewarding engaged audiences.
• Pairing with Amazon Attribution allows tracking of off-Amazon promotions to measure effectiveness.

Final Thoughts

Amazon promotions are a powerful way to boost sales, clear inventory, and improve product rankings. By strategically using Deals, Coupons, BOGO offers, Prime discounts, and Social Media Promo Codes, brands can maximize visibility and drive more conversions.