---
title: Overskies | Toys ‘R’ Us Revamp
description: Overskies revitalized Toys R Us with a blend of fresh branding, shopper marketing, and digital experiences. Explore our creative campaigns.
---
[.png?width=175&height=107&name=CSI-OverskiesRebrand_LOGO-01(smaller).png "CSI-OverskiesRebrand_LOGO-01(smaller)")](https://www.overskies.com)
[](https://cta-redirect.hubspot.com/cta/redirect/2817404/f4524594-4b26-4240-ae5d-09f2a1ab5eea)
** **
[.png?width=100&height=61&name=CSI-OverskiesRebrand_LOGO-01(smaller).png "CSI-OverskiesRebrand_LOGO-01(smaller)")](https://www.overskies.com)
[](https://cta-redirect.hubspot.com/cta/redirect/2817404/f4524594-4b26-4240-ae5d-09f2a1ab5eea)
** **
Search
**Menu**
** **
[](https://cta-redirect.hubspot.com/cta/redirect/2817404/40c90de3-de09-4a06-91ca-e7c626929323)
# Toys "R" Us
The brand is back and better than ever
## Our creative and retail strategy helped Toys"R"Us re-launch it's iconic brand starting with a new flagship store and revamped social channels.
## A Brand New In-store and Digital Experience
## Leveraging the Brand's Equity with Clean and Fun Branded Assets
#### We work with the Toys "R" Us team in a full-service capacity, helping with shopper marketing and events.
%20(1).png "TRU Social (website) (1)")
## Let's Talk
We’d love to speak with you, which means we’ll be in touch right away.
[.png?width=88&name=CSI-OverskiesRebrand_LOGO-01(smaller).png)](https://www.thecsigroup.com)
160 Summit Avenue, Suite 200
Montvale, NJ 07645
- (201) 587-1400
- hello@overskies.com[mailto:hello@thecsigroup.com](mailto:hello@thecsigroup.com)
### Overskies On Demand
Sign up for our monthly newsletter for marketers who are interested in fresh ideas on brand storytelling, video, experiential and much more.
[Privacy Policy](https://www.overskies.com/privacy-policy/) | Copyright © Overskies. All Rights Reserved.
 [](https://www.b2bmarketingzone.com/%26source=the-csi-group)
```json
{
"@context" : "http://schema.org",
"@type" : "Organization",
"address" : {
"@type" : "PostalAddress",
"addressCountry" : "United States",
"addressLocality" : "Montvale",
"addressRegion" : "NJ",
"postalCode" : "07645",
"streetAddress" : "160 Summit Ave, Suite 200 "
},
"alternateName" : "Overskies",
"description" : "Overskies is an independent creative and digital marketing agency based in Montvale, NJ.",
"email" : "hello@overskies.com",
"image" : "https://www.thecsigroup.com/hubfs/cropped-Overskies_Favicon.jpeg",
"logo" : "https://www.overskies.com/hubfs/cropped-Overskies_Favicon.jpeg",
"mainEntityOfPage" : {
"@id" : "https://www.overskies.com/work/toys-r-us",
"@type" : "WebPage",
"description" : "Overskies revitalized Toys R Us with a blend of fresh branding, shopper marketing, and digital experiences. Explore our creative campaigns."
},
"naics" : "541810",
"name" : "Overskies",
"sameAs" : [ "https://www.facebook.com/overskiesagency/", "https://twitter.com/overskiesagency", "https://www.instagram.com/overskiesagency/", "https://www.linkedin.com/company/overskies/", "https://www.youtube.com/channel/UC2eFNc85rWss2yKN-HiSQ8A" ],
"telephone" : "201-587-1400",
"url" : "https://www.overskies.com"
}
```
```json
{
"@context" : "https://schema.org",
"@type" : "CreativeWork",
"creator" : {
"@id" : "https://www.overskies.com/#organization",
"@type" : "Organization",
"logo" : "https://www.overskies.com/hubfs/overskies-logo.png",
"name" : "Overskies",
"url" : "https://www.overskies.com"
},
"description" : "Overskies revitalized Toys R Us with a blend of fresh branding, shopper marketing, and digital experiences. Explore our creative campaigns.",
"name" : "Overskies | Toys ‘R’ Us Revamp",
"url" : "https://www.overskies.com/work/toys-r-us"
}
```