---
title: Castrol Nexcel — Overskies, a Full-Service Marketing Agency
description: Overskies produced a brand film for Castrol Nexcel's revolutionary plug-and-play oil system launch in North America.
---
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# CASTROL
NEXCEL BRAND FILM
*CREATIVE
BRAND STORYTELLING
VIDEO PRODUCTION
*
## Brand Film Creation
---
Castrol has developed the Nexcel oil cell — a revolutionary plug & play oil system which enables 90-second oil changes. The supreme innovation was to launch for the first time in North America at the Circuit of the Americas 24-hour race in Austin, TX. Castrol asked Overskies to go to the race and capture the excitement while telling the Nexcel brand story. This product story was used to engage key accounts in the quick lube automotive market, as they looked for early adoption.
### Brand Film
Overskies was trackside to capture all the action for this brand film. The excitement of the race, the immense team effort, and an interview with Andy Palmer, the CEO and the driver of Aston Martin, as well as John Gamston, their Senior Test Engineer.
## Ready to watch your brand connect with your audience? **Our team is ready to help out.**
#### Let’s chat about storytelling that drives a return
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160 Summit Avenue, Suite 200
Montvale, NJ 07645
- (201) 587-1400
- hello@overskies.com[mailto:hello@thecsigroup.com](mailto:hello@thecsigroup.com)
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