---
title: Benjamin Moore — Overskies, a Full-Service Marketing Agency
description: Overskies activated Benjamin Moore's contractor engagement program with sales enablement and demand generation to drive paint delivery adoption.
---
[.png?width=175&height=107&name=CSI-OverskiesRebrand_LOGO-01(smaller).png "CSI-OverskiesRebrand_LOGO-01(smaller)")](https://www.overskies.com)
[](https://cta-redirect.hubspot.com/cta/redirect/2817404/f4524594-4b26-4240-ae5d-09f2a1ab5eea)
** **
[.png?width=100&height=61&name=CSI-OverskiesRebrand_LOGO-01(smaller).png "CSI-OverskiesRebrand_LOGO-01(smaller)")](https://www.overskies.com)
[](https://cta-redirect.hubspot.com/cta/redirect/2817404/f4524594-4b26-4240-ae5d-09f2a1ab5eea)
** **
Search
**Menu**
** **
[](https://cta-redirect.hubspot.com/cta/redirect/2817404/40c90de3-de09-4a06-91ca-e7c626929323)
# BENJAMIN MOORE
PRO DELIVERY SERVICE
*Sales Enablement *
*Demand Generation*
## Benjamin Moore Contractor Engagement
---
In order for Benjamin Moore to drive more gallon sales, contractors need to keep painting. So when Benjamin Moore was launching a new paint delivery service, Overskies was brought in to help activate the product offering and sell it to the contractors.
.jpeg)
**
Clean & Elegant
Fully Responsive
**
Clean & Elegant
Fully Responsive
## Our Approach
---
### Programmatic Advertising
Our programmatic approach behaviorally and contextually targeted the audience segment with native and display advertising.
### Mobile Device ID Targeting
Ads focused on identifying and directly advertising to paint contractors that frequent competitive paint stores (i.e. Sherwin Williams) through their mobile devices.
### Landing Page
A custom landing page was optimized for mobile since contractors most often use their phones to conduct business during the day. It was also customizable for local Benjamin Moore retailers participating in the program.
**
Clean & Elegant
Fully Responsive
## Ready to watch your brand connect with your audience? **Our team is ready to help out.**
#### Let’s chat about storytelling that drives a return
[](https://cta-redirect.hubspot.com/cta/redirect/2817404/e317ee76-ceea-4622-9c18-509d5bc98b72)
[.png?width=88&name=CSI-OverskiesRebrand_LOGO-01(smaller).png)](https://www.thecsigroup.com)
160 Summit Avenue, Suite 200
Montvale, NJ 07645
- (201) 587-1400
- hello@overskies.com[mailto:hello@thecsigroup.com](mailto:hello@thecsigroup.com)
### Overskies On Demand
Sign up for our monthly newsletter for marketers who are interested in fresh ideas on brand storytelling, video, experiential and much more.
[Privacy Policy](https://www.overskies.com/privacy-policy/) | Copyright © Overskies. All Rights Reserved.
 [](https://www.b2bmarketingzone.com/%26source=the-csi-group)
```json
{
"@context" : "http://schema.org",
"@type" : "Organization",
"address" : {
"@type" : "PostalAddress",
"addressCountry" : "United States",
"addressLocality" : "Montvale",
"addressRegion" : "NJ",
"postalCode" : "07645",
"streetAddress" : "160 Summit Ave, Suite 200 "
},
"alternateName" : "Overskies",
"description" : "Overskies is an independent creative and digital marketing agency based in Montvale, NJ.",
"email" : "hello@overskies.com",
"image" : "https://www.thecsigroup.com/hubfs/cropped-Overskies_Favicon.jpeg",
"logo" : "https://www.overskies.com/hubfs/cropped-Overskies_Favicon.jpeg",
"mainEntityOfPage" : {
"@id" : "https://www.overskies.com/work/benjamin-moore-kpp",
"@type" : "WebPage",
"description" : "Overskies activated Benjamin Moore's contractor engagement program with sales enablement and demand generation to drive paint delivery adoption."
},
"naics" : "541810",
"name" : "Overskies",
"sameAs" : [ "https://www.facebook.com/overskiesagency/", "https://twitter.com/overskiesagency", "https://www.instagram.com/overskiesagency/", "https://www.linkedin.com/company/overskies/", "https://www.youtube.com/channel/UC2eFNc85rWss2yKN-HiSQ8A" ],
"telephone" : "201-587-1400",
"url" : "https://www.overskies.com"
}
```
```json
{
"@context" : "https://schema.org",
"@type" : "CreativeWork",
"creator" : {
"@id" : "https://www.overskies.com/#organization",
"@type" : "Organization",
"logo" : "https://www.overskies.com/hubfs/overskies-logo.png",
"name" : "Overskies",
"url" : "https://www.overskies.com"
},
"name" : "Benjamin Moore",
"url" : "https://www.overskies.com/work/benjamin-moore-kpp"
}
```