TUMI, we made this just for you.
Tumi x CSI

Now that we have your attention — what's this all about?

Simply put, there is no other brand like TUMI. Selling the highest quality travel products that require careful purchase consideration can prove to be difficult, especially in today’s instant-gratification, online-driven world.

Digital is such an easy channel to prioritize and romanticize. But retail is still happening offline, and I think that’s easy to forget.

-Charlie Cole Global Chief E-Commerce Officer, Samsonite

Therein lies the challenge of creating a single-customer view across channels that can form a seamless online-to-offline connection in the eyes of the consumer. This requires an elevated level of digital brand storytelling that educates and creates emotional connections with TUMI’s target audience and ultimately drives them to an in-store purchase.


At CSI, we are well-versed in developing and placing the most compelling digital and video storytelling across channels. We’ve achieved results for similar premium clients like Citizen Watch Group, which has seen a 72% increase in watches shipped to retailers and consumers (CY 2018 vs. 2017). Understanding the online-to-offline attribution connection is crucial in the watch category where 60% of luxury consumers research watches online, yet 70% of those purchases happen in-store.

We would love to chat with you and come back with a program that meets your business needs. This would be a free, no-hassle consultation at your convenience.

Ready to put CSI to the test?

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What We Do

Strategy Services


Branding Services


Creative Services


Video Production Services

Video Production

Digital Services


Brand Experience Services

Brand Experience


In 2019, CSI’s clients saw their digital engagement metrics triple compared to the industry average.

Some of Our Work

How We Do It

Nothing at CSI is done halfway or half-heartedly. We respond, we’re attentive, and we give a damn. It’s why we've been around for over 26 years, and why some of our clients have stayed with us for more than two decades.

When You Need Us

When You Need Us

For brands that need to fill an immediate project-based need in order to launch an important campaign or brand activation.

Part of Your Team

Part of Your Team

For brands that need to augment their in-house team, relieve ongoing bandwidth issues, and elevate their creative and brand assets.

Leading the Way

Leading the Way

For brands seeking a full-service partnership, from consumer research to marketing strategy to creative direction and production.

What People Are Saying

"They are fast, efficient, and reliable. They actually care about what is in the best interest of my business, goals, and objectives. They are customer-centric, and that’s why I continue to use—and will only use—The CSI Group."
Brian Cumming, Pro Segment Marketing Manager
Benjamin Moore Paints
"Working with The CSI Group has been a pleasure...all insightful, all on-time, and all good fun!”

Michael Yount, Director of Merchandising
Solstice Sunglasses

"The principal goal of any Creative Manager is to offer up visually innovative solutions to communication objectives. CSI has become a critical part of this process at Konica Minolta.”

Ted Brolsma, Creative Services Manager
Konica Minolta

"The trust test as to the quality of their work comes from our sales force and end customers, who are always pleased with the end results!"

Matt DiPaulo, OEM Trade Marketing Manager
BP Lubricants USA Inc.

Our Clients at a Glance


Let's make something great together.

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B2B Marketing Zone