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CSI Behind-the-Scenes at the 2014 SEMA Show

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The CSI team is on the ground in Vegas at the 2014 SEMA Show. Today is opening day and we're very excited to unveil Castrol's new booth to the public this morning.

Enjoy the following behind-the-scenes photos and videos of the Castrol booth, including dynamic 3D Projection Mapping on a gorgeous 2014 Audi RS7 and innovative brand messaging in the form of 3D holographic technology. The booth is sure to create buzz and set Castrol as the innovation leader in the motor oil category.

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